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Results: Parent Club Great Canadian Blogger Survey

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November 10, 2010

Results: Parent Club Great Canadian Blogger Survey

Here are the results to the Parent Club Great Canadian Blogger Survey - inspired by discussions at #BlissdomCanada - regarding Canadian bloggers and compensation.

Does your blog run giveaways?
YES 76.2% NO 9.5% No, but I'd like to 14.3%

Do you think Canadian bloggers should be compensated for giveaways?

YES 50.0% NO 5.0% Undecided 45.0%

What is your admin. fee for co-ordinating a giveaway on your site?

$25 (63.6%) $50 (18.2%) $75 (9.1%) $100 or more (18.2%)

Do you (and would you) charge for ads on your blog?
YES 71.4% NO 14.3% Hadn't thought about it 14.3%

Sponsored posts? Love them or hate them - discuss...
  • I like them if people are up front about what they are and who they're for. So long as they're honest about it. I hate it when they try to pull the wool over the eyes of the reader or don't mention it.
  • i think they are ok as long as they make sense to your blog and are 100% in your own words
  • I think they can be a good way to earn compensation but too many on a blog are a turn off for sure
  • Hate them! low pay and very bad on your ranking
  • Sponsored posts work if it is something the reviewer would have reviewed anyway, and also if they are unbiased.
  • I do like them. I clearly state they are sponsored and it gives me a chance to make some money
  • Hate them -- they are just clutter, spewing the brand's catch phrases. If I wanted the brand's side of things I'd visit the brand site -- if I'm reading your site, i want your unvarnished opinion.
  • If the sponsored post remains honest and impartial, then they're fine. If they're all rainbows and sunshine, then they're advertising, not blogs.
  • HATE them. Very misleading to the reader, as the blogger generally obscures the "sponsorship blurb", particularly when tweeting/promoting the post, in order to drive as MANY eyeballs as possible on the ad. (Because that's what sponsored posts are -- ads.)
    Bloggers, look in your hearts and decide whether sponsored posts -- advertorials -- are really in the best interest of the community you've built up, your readership. 10
  • So long as they are clearly labelled as such, I have no issue with Sponsored Posts.
  • As long as it's totally CLEAR it's sponsored
  • Love them. Gives me a chance to talk about stuff I probably would anyhow but get money doing it.
  • do not read them
  • If they are up front about it, I'm OK. I hate to find out that a post was sponsored in the last line of the post.
  • Don't love them, and I think i'd find it annoying to read sponsored posts on a blog
  • tacky
  • They're OK

How do you note on your post that product or compensation was received for a review?
  • i have a disclaimer at the end of the post
  • i have a disclaimer at the end of the post
  • A disclosure statement at the end of a post
  • disclosure on main page, and if different than the norm, posted that post
  • I state it right up front.
  • I always include a disclaimer.
    A side note, I think Canadians have a more difficult time finding sponsors and charging will just make it harder. I do think charging is rightful, but, I think at this point it would just make it really hard for Canadians to compete with American bloggers (when there are so many American bloggers out there willing to do reviews/giveaways without compensation.)
  • I asterix the post title and add a note at the bottom of the post that I was compensated w/ product and, if applicable, note the specifics.
  • I would note at the top and within the text that the company provided the item for review, as well as that there was sponsorsip involved.
  • I usually work it into the body of the text. Occasionally, for a US client, I will make a note at the bottom of the post.
  • Very clearly at the bottom. Or in the body.
  • I add a discalimer with ** to the end of those posts.
  • We write this blog was sponsored by "clients name"
  • N/A at this time.
  • I mention it right within the text of the post and try to be as clear as possible
  • at the bottom of the post it is written in italics that this post was my own opinion even though I received either product or financial compensation for it.

Thank you to all who participated in this survey. Should you chose to share the survey with others kindly attribute it accordingly to Parent Club.

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At November 10, 2010 at 2:16 p.m. , Blogger ModernMom said...

I loved reading the responses you received!
I don't mind reading sponsored posts, IF they fit and are clearly labeled. What is beginning to drive me crazy is the number of sponsored tweets that go out without being clearly labeled that's what they are!


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