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November 19, 2008

Motringate

I have been visiting my favourite blogs; and they all have a post this week on Motringate. For those of you who don't know...Motrin posted an ad (you can see it on Youtube - search - Motrin ad) which basically presented that Moms need Motrin because babywearing/baby slings are hard on the body.

They hit hard off the mark. Blogs everywhere are getting comments noting that the commercial was offensive and ignorant. Whatever your feelings about babywearing or pharmaseuticals for that matter...it proves that parents (who are very active consumers) are paying attention. They share their experience in a very viral manner. Check out this youtube video to see some parental response.



I don't have an opinon on the ad, neither good nor bad. I am not a Motrin consumer so it will not affect my purchase choices. However, I am keenly interested in how this ad has brought Mom bloggers together - creating a buzz. The world got a little smaller because of this big blunder.

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2 Comments:

At November 19, 2008 at 9:56 a.m. , Blogger Brenna Flynn said...

Great post! You ask an interesting question. Because I'm not a mommy blogger (I'm only a reader, I've watched the community grow together. It's been really incredible.

 
At November 20, 2008 at 10:50 p.m. , Blogger Don Mills Diva said...

Well - I think you know my opinion - I have watched this community come together over many things before but I don't think this was one of its finest moments...

 

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